As a result, for two years the volume production of agricultural enterprises has more than doubled, and in no small degree of success is linked with a new system of motivation. Similarly, selectively act on the collective and moral incentives. For example, a cosmetics company decided to organize a short morning meeting, to 'cheer up' staff. So do many retailers – why not adopt this practice. However, Alexei Rebrov, who was invited as a consultant, first tested sellers. He came to the conclusion that the best online selling tool to motivate people and a very low level of 'patriotism', as this category of employees 'invigorate' exclusive material incentives. 'They only zashibat the money, and do not care how '- says Rebrov.

Invite such people to sing the morning hymn corporate actually means to put them out the door. As a result of total moral incentive company refused. Sit properly 'Vladimir Gerchikov told me: these and these people will soon quit – says manager' Art Hotel 'Artamoshkin Sergei, who defended a diploma under his leadership .- To my surprise, and happened '. Knowing the type of motivational employee gives the employer the answer to two questions: what a man wants to get to work, and how he will do it. According to estimates by Alexei Rebrov, price matching employees with irregular motivation – reduced productivity by 25%. However, to understand what type of employee will be useful to the company, and who will be an outcast, not so easy. More or less clear with only lumpen – they almost do not want anyone to except for companies with a command-administrative management style.